Marketing/Jul 6, 2026
Where Cannabis Deals Still Get Made
Cannabis can't buy its way to an audience the way other industries can, so direct relationships fill the gap. Here's where those relationships actually get built.
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Marketing/Jul 6, 2026
Advertising 101 for a Federally Illegal Plant
Google, Meta, and TikTok won't run a THC ad at any price. Here's where paid cannabis advertising actually works, and what California specifically requires when it does.
6 min read
Marketing/Jul 6, 2026
Email and Text Marketing Rules That Actually Get Enforced
SMS marketing got meaningfully stricter in 2025, and cannabis text messages get filtered by carriers before a customer even sees them. Here's what compliant actually looks like now.
Marketing/Jul 6, 2026
Influencer Marketing Without an FTC Problem
A hashtag buried mid-caption doesn't count as disclosure anymore. Here's what the FTC actually expects from a cannabis influencer partnership, and how to build a program that doesn't create legal exposure.
Marketing/Jul 6, 2026
What You Can Actually Post, Platform by Platform
Every major platform treats cannabis content differently, and the differences aren't small. Here's what's actually tolerated and what gets an account flagged, platform by platform.
Marketing/Jul 6, 2026
A Content Strategy for an Industry That Can't Buy Its Way to an Audience
Cannabis brands can't buy reach on Google, Meta, or TikTok. Organic content isn't a nice-to-have here, it's the only lever most brands actually have.
Marketing/Jul 6, 2026
Building a Cannabis Website That Doesn't Get You in Trouble
A cannabis website carries legal obligations most business sites never think about. Here's what actually needs to be on it, what it costs, and where operators get the compliance wrong.