The Good Days Are Still Ahead For Humboldt

GARBERVILLE

Drive through Garberville today and you'd think the town was finished. Down and out. Empty storefronts marked by a local economy on its perceived death bed.

But this isn't the first time Garberville has looked like this. When the back-to-the-landers first came rolling down 101, they found the same thing. A depressed logging town whose future was uncertain. A place seen as too remote and rugged to do anything with.

This was the lost coast: water, clean air, and pockets of unique micro climates scattered across the hills. Those who came knew what they had here was better than anywhere else.

CYCLES

By the time the weed started to become a real business, logging was a shadow of what it once was. The same empty streets, the same dismal feeling.

But our legacy farmers didn't see a ghost town. They saw an opportunity.

And they built a community and economy that would become the cannabis capital of the planet. Will history repeat itself, offering Humboldt a lifeline in what feels like a foggy drift out to sea? The answer, as unpopular as it may be, is simple.

THE ELEPHANT IN THE ROOM

We're in this position because of one fact. We can only sell our weed in California.

What would Sonoma be if they could only sell their wine in California? Yeah. Healdsburg would look a lot different.

We may never see $5,000 a pound again. But the bright days for Humboldt are actually still ahead of us. Where we are today is pre-season to what will soon be a global cannabis economy.

STILL HERE

And here's the reality on Humboldt. We have more cultivation licenses here than anywhere in the state, and our square footage is now catching up to Santa Barbara.

Little Humboldt County. 100,000 people. From the ground up family farmers with no investors, no corporate backing, no suits writing checks.

Ten years into legalization and although we've taken a beating - we're still here. Stronger as a collective than any private equity backed operation growing acres of autos could ever be.

GROWN IN HUMBOLDT COUNTY

The next 30 years for this community will be built off four words.

Grown In Humboldt County.

The blood, sweat, tears, pain, the struggle, the joy - all of it that came from this place, our experiences, our stories, the love, were not for nothing. Our reputation around the world has been crafted for decades. Not off of packaging or hype, but off of quality - a quality that comes from our hills not only possessing historically the most innovative minds, but also the most nourishing climate for growing outside.

THE GLOBAL ECONOMY

The global cannabis economy will bring competition. Cheaper labor. Cheaper infrastructure. Cheaper taxes.

That's the inescapable reality of legalization.

But when it arrives, distribution goes from being centered around LA, to reaching every major city domestically and then abroad. Every menu will have a California section. And within that section - an organic sun grown category dominated by craft farmers across Northern California.

CRAFT

The legacy cultivators who built this didn't do it for the money. Of course it was needed, but what kept them out there season after season, risking everything - was craft.

They had become the best in the world at what they did. And the world was willing to pay them for it.

For decades, people everywhere relied on Humboldt to keep taking that risk. To keep producing the best flower on the planet, no matter the cost. When legalization inevitably spreads across the globe, the world will rely on us again - not out of necessity this time, but because of a legacy that never stopped.

GET THE GARDEN READY

We have the best weed on the planet.

Controlling that narrative is a conversation for another day. And although interstate distribution isn't here yet, hemp is going down hard, and California's market is about to reap the rewards.

Get the garden ready. What do you see coming next?